Recently the game “Cooking Mama,” published by Majesco Entertainment for the Nintendo Wii and Nintendo DS, became the target of a new PETA campaign. PETA developed an online flash game dubbed “Cooking Mama: Mama Kills Animals,” which is accompanied by recommendations for vegan Thanksgiving recipes.
Majesco took a day or two to whip up this awesome and slightly tongue-in-cheek response. Great quote below:
Cooking Mama World Kitchen includes more than 25 vegetarian-friendly recipes including delicious breakfast, dinner, dessert and snack options. And, while Mama is not a vegetarian, she fully supports the humane treatment of animals, particularly for her canine protégé Max who makes his doggie debut in World Kitchen.
I think it’s really cool that Majesco had some fun with this. They obviously weren’t a fan of PETA’s portrayal of their game, but they still managed to come up with a witty and smart sounding response. I think PETA totally loses this battle. This just goes to show how a well thought out response can completely defuse a potential crisis. What do you think about Majesco’s response?