The Digital TV Transition…Delayed?

DTV Coupons

Sorry for the lack of recent posts. I took some time off for the holidays and am just now getting back into the swing of things. On a side note, I just upgraded my blog to WordPress 2.7, which got me excited to start blogging again.

With the Digital TV transition looming on February 17, the Federally sponsored DTV coupon program is officially broke. Obama and several other legislators are apparently supporting an effort to delay the DTV rollover, but at this point is it even a good idea?

Consumers have had the February 17 date burned into their heads by TV ads, radio spots, newspaper articles; you name it. If the date were to change, it could only lead to confusion and the belief that all the commotion was for nothing.

Broadcasters aren’t too happy about the possibility of a delay either. They’ve spent millions of dollars on equipment and marketing while gearing up for the switchover. Any delay could lead to the further expense of maintaining defunct analog equipment or rescheduling the installation of new equipment. Chaos would literally ensue. At least that’s what they’d like you to think.

Honestly I think it would be a huge mistake to delay the DTV transition. Frankly, despite the funding problems of the coupon program, this transition has been a long time coming. Delaying it would only prove that someone screwed the pooch and didn’t have a backup plan. Sticking to your deadline is key and it’s important to be able to adjust your plans in order to make that happen. Bumps in the road don’t mean you have to throw up the white flag.

Photo by ThisIsIt2.